Sellers Rubio, Ricardo - In: Wine Economics and Policy 10 (2021) 2, pp. 87-97
Advertising is one of the most widely used marketing resources in the beverage industry, yet the wine industry has not … display of prizes and medals on their labels, or positive ratings in expert guides. In this sense, the objective of the … present study was to analyse the behaviour of wineries regarding their use of advertising as a marketing resource …