//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Wirtschaftswissenschaftliche Beiträge"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
4
Marketingmanagement
4
Theorie
3
Theory
3
Deutschland
2
Germany
2
Accounting valuation
1
Advertising
1
Austria
1
Bilanzielle Bewertung
1
Brand
1
Corporate culture
1
Costs
1
Dairy product
1
Economics department
1
Estimation
1
Forecast
1
Hedonic price index
1
Hedonischer Preisindex
1
Higher education institution
1
Hochschule
1
Information technology
1
Informationstechnik
1
Innovation diffusion
1
Innovationsdiffusion
1
International marketing
1
Internationales Marketing
1
Kosten
1
Markenartikel
1
Markenwert
1
Milchprodukt
1
Organisationskultur
1
Prognose
1
Schätzung
1
Soziomarketing
1
Universität
1
Universität Wien
1
Unternehmenskultur
1
Welt
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Bibliografie enthalten
4
Bibliography included
4
Hochschulschrift
3
Thesis
3
Language
All
German
4
Author
All
Fantapié Altobelli, Claudia
1
Sander, Matthias
1
Sporn, Barbara
1
Streich, Michael
1
Published in...
All
Wirtschaftswissenschaftliche Beiträge
Journal of business research : JBR
324
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
European Journal of Marketing
69
Marketing Intelligence & Planning
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internationale Werbeplanung : eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Streich, Michael
-
1997
Persistent link: https://www.econbiz.de/10000602806
Saved in:
2
Die Bestimmung und Steuerung des Wertes von Marken : eine Analyse aus Sicht des Markeninhabers
Sander, Matthias
-
1994
Persistent link: https://www.econbiz.de/10013357738
Saved in:
3
Universitätskultur : Ausgangspunkt für eine strategische Marketing-Planung an Universitäten
Sporn, Barbara
-
1992
Persistent link: https://www.econbiz.de/10013357842
Saved in:
4
Die Diffusion neuer Kommunikationstechniken in der Bundesrepublik Deutschland : Erklärung, Prognose und marketingpolitische Implikationen
Fantapié Altobelli, Claudia
-
1990
Persistent link: https://www.econbiz.de/10000808507
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->