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~isPartOf:"Word of mouth and social media"
~person:"Goodrich, Kendall"
~person:"Herrera, Richard"
~person:"Roland, Gerard"
~subject:"Individualism"
~subject:"Kollektivismus"
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How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Word of mouth and social media
,
(pp. 102-115)
.
2014
Persistent link: https://www.econbiz.de/10010409806
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