How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Year of publication: |
2014
|
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Authors: | Goodrich, Kendall ; Mooij, Marieke K. de |
Published in: |
Word of mouth and social media. - London : Routledge, ISBN 978-0-415-74380-8. - 2014, p. 102-115
|
Subject: | Social Web | Social web | Kaufentscheidung | Purchase decision | Kulturelle Identität | Cultural identity | Individualismus | Individualism | Kollektivismus | Collectivism | Virales Marketing | Viral marketing |
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