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~isPartOf:"Working paper / European Institute for Advanced Studies in Management"
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Search: subject:"Marketingtheorie"
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Marketing theory
8
Marketingtheorie
8
Theorie
5
Theory
5
Ladengestaltung
3
Selling
3
Store design
3
Verkauf
3
Competition
1
EU countries
1
EU-Staaten
1
Europa
1
Europe
1
Expert system
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Marketing management
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Book / Working Paper
8
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English
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Bultez, Alain V.
5
Naert, Philippe Antoine
2
Gijsbrechts, Els
1
Möller, K. E. Kristian
1
Vanden Abeele, Pierre
1
Vanhuele, Marc
1
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Working paper / European Institute for Advanced Studies in Management
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
8
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1
Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian
-
1992
Persistent link: https://www.econbiz.de/10000834348
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2
Compétitivité: Modèles et réalités
Bultez, Alain V.
-
1990
Persistent link: https://www.econbiz.de/10000790330
Saved in:
3
Space management support systems : from ShARP to MESs?
Bultez, Alain V.
-
1989
Persistent link: https://www.econbiz.de/10000781600
Saved in:
4
Clarifying ShARP misconceptions of space allocation objectives
Bultez, Alain V.
-
1989
Persistent link: https://www.econbiz.de/10000781604
Saved in:
5
ShARP II [two] : asymmetric cannibalism between substitute items listed by retailers
Bultez, Alain V.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000776592
Saved in:
6
Specification and empirical evaluation of a simple asymmetric market share model
Vanden Abeele, Pierre
;
Gijsbrechts, Els
;
Vanhuele, Marc
-
1987
Persistent link: https://www.econbiz.de/10000739187
Saved in:
7
Reflections on the development of research in marketing in Europe
Naert, Philippe Antoine
-
1983
Persistent link: https://www.econbiz.de/10002564358
Saved in:
8
Estimating gravitational market share models
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1973
Persistent link: https://www.econbiz.de/10000771064
Saved in:
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