ShARP II [two] : asymmetric cannibalism between substitute items listed by retailers
by Alain Bultez ...
| Year of publication: |
1988
|
|---|---|
| Other Persons: | Bultez, Alain V. (contributor) |
| Publisher: |
Brussels |
| Subject: | Ladengestaltung | Store design | Marketingtheorie | Marketing theory | Verkauf | Selling | Theorie | Theory |
| Extent: | 38 S |
|---|---|
| Series: | Working paper / European Institute for Advanced Studies in Management. - Brussels, ZDB-ID 863776-3. - Vol. 88,08 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | ShARP = Shelf allocation for retailers' profit |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000776592