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Rossiter, John R.
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International journal of advertising : the quarterly review of marketing communications
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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ECONIS (ZBW)
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Construction of a Chineseness value scale and a Chinesesness ethnicity scale
Chan, Alvin M.
;
Rossiter, John R.
-
1998
Persistent link: https://www.econbiz.de/10000987565
Saved in:
2
Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.
;
Rossiter, John R.
-
1997
Persistent link: https://www.econbiz.de/10000960570
Saved in:
3
A proposed model for explaining and measuring web ad effectiveness
Bellman, Steven
;
Rossiter, John R.
-
1997
Persistent link: https://www.econbiz.de/10000977469
Saved in:
4
A new conceptualization of ethnicity in consumer behaviour
Rossiter, John R.
;
Chan, Alvin M.
-
1995
Persistent link: https://www.econbiz.de/10000919688
Saved in:
5
Advanced media strategy : the reach pattern and effective frequency
Rossiter, John R.
-
1995
Persistent link: https://www.econbiz.de/10000917680
Saved in:
6
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
7
"Spending power" and the subjective discretionary income (SDI) scale
Rossiter, John R.
-
1994
Persistent link: https://www.econbiz.de/10000896820
Saved in:
8
The limited effect of likable ads
Rossiter, John R.
-
1993
Persistent link: https://www.econbiz.de/10000870985
Saved in:
9
Recent developments in applied creativity
Kabanoff, Boris
;
Rossiter, John R.
-
1993
Persistent link: https://www.econbiz.de/10000861203
Saved in:
10
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1992
Persistent link: https://www.econbiz.de/10000859351
Saved in:
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