The limited effect of likable ads
John R. Rossiter
| Year of publication: |
1993
|
|---|---|
| Authors: | Rossiter, John R. |
| Publisher: |
[Kensington, New South Wales] |
| Subject: | Werbung | Advertising | Theorie | Theory |
| Extent: | 26 S |
|---|---|
| Series: | Working paper series. - Sydney, NSW : [Australian Graduate School of Management, the University of New South Wales], ZDB-ID 2949335-3. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. S. 14 - 19 |
| ISBN: | 1-86274-196-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000870985