Baier, Melanie (contributor); Graefe, Gernot (contributor); … - 2006
The working papers are produced by the Bradford University School of Management and are to be circulated for
discussion ….Graefe@c-lab.de, Fuerstenallee 11, 33102
Paderborn, Germany
Ellen Roemer, Dr., Lecturer in Marketing,
Bradford University School of Management
e … ineffective (Johne and Storey
1998, p. 212, Flint 2002, p. 307). Therefore,
management has paid particular attention to the
very …