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~isPartOf:"Working paper series / Bradford University School of Management"
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Brand management
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Großbritannien
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Balmer, John M. T.
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Balmer, John M.T.
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Working paper series / Bradford University School of Management
The journal of brand management : an international journal
22
European journal of marketing : EJM
19
Corporate communications : an international journal
14
Journal of general management
10
Foundations of corporate heritage
7
Journal of business research : JBR
7
International studies of management and organization
6
Journal of business ethics : JOBE
5
Journal of marketing management : MM
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Management decision : MD
5
Advances in corporate branding
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California management review : CMR
3
Qualitative Market Research: An International Journal
3
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
3
Journal of Brand Management: Advanced Collections
2
Journal of brand management / advanced collections
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Brand culture
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Building corporate identity, image and reputation in the digital era
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California management review
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Contemplating corporate marketing, identity and communication
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Corporate reputation review : an international journal
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European Journal of Marketing
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Facets of corporate identity, communication, and reputation
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Business Research
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Long range planning : LRP ; international journal of strategic management
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Marketing intelligence & planning
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Marketing theory
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Operations research, Management science : OR MS ; the international literature digest
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Qualitative market research : an international journal
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Routledge Interpretive Marketing Research
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Routledge Interpretive Marketing Research Ser.
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Routledge interpretive marketing research
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Strategic Change
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The journal of product & brand management
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ECONIS (ZBW)
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Hilton : the siamese twins syndrome and the shared ownership of corporate brands
Balmer, John M. T.
(
contributor
);
Thomson, Irene
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003366973
Saved in:
2
Comprehending corporate marketing and the corporate marketing mix
Balmer, John M.T.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003366983
Saved in:
3
The sustainable entrepreneur
Gray, Edmund R.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002119039
Saved in:
4
Dimensions and associations of corporate identity : insights from the British monarchy, the BBC and from identity consultancy
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589334
Saved in:
5
The British monarchy : does the British crown as a corporate brand fit?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589371
Saved in:
6
The British monarchy as a corporate brand : heresy or necessity?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589391
Saved in:
7
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
Saved in:
8
British Airways and Balmer's AC3ID test of corporate brand management
Balmer, John M. T.
(
contributor
);
Stuart, Helen
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590104
Saved in:
9
The corporate branding triumvarite : values, promise and behaviour?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590164
Saved in:
10
The oneworld alliance brand : a preliminary inquiry
He, Hong-Wei
(
contributor
);
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002590229
Saved in:
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