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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Tewary, Tavishi"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~subject:"Verhalten"
~subject:"theory of planned behavior"
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Konsumentenverhalten
Social web
Verhalten
theory of planned behavior
Cartoon characters
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Children
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Consumer attitudes
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Consumer behaviour
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Generation alpha
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Kaufentscheidung
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Kinder
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Likability
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Purchase decision
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Purchase intention
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Purchase intention and behaviour
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Tewary, Tavishi
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Gupta, Ashish
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Kubacki, Krzysztof
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Young consumers : insight and ideas for responsible marketers
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Influence of cartoon characters on generation alpha in purchase decisions
Gupta, Ashish
;
Kumar, Jitender
;
Tewary, Tavishi
;
Virk, …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10013367881
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