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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Advertising"
~subject:"Brand"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Brand
Internet marketing
38
Online-Marketing
38
Consumer behaviour
25
Konsumentenverhalten
25
Social Web
22
Social web
22
Children
18
Kinder
18
Jugendliche
16
Youth
16
Target group
13
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Advertising effects
8
Online media
8
Werbewirkung
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Werbung
8
Brand management
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Markenführung
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Media usage
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Mediennutzung
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Social media
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Other media and children
6
Qualitative methods
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Brand image
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Communication media
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Kommunikationsmedien
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Marketingmanagement
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Mobile Marketing
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Mobile marketing
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Qualitative Methode
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Qualitative method
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Social media marketing
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Virales Marketing
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Young consumers
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Abbasi, Amir Zaib
1
Daems, Kristien
1
De Jans, Steffi
1
Ding Hooi Ting
1
Elliott, Charlene
1
Ellison, Kirsten
1
Fan, Fei
1
García-Béjar, Ligia
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Hudders, Liselot
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Kumar, Arvind
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Kunja, Sambashiva Rao
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Loose, Femke
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Luukkonen, Roosa
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Miguélez-Juan, Blanca
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Moons, Ingrid
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Núñez-Gómez, Patricia
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Pelsmacker, Patrick de
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Quraishi, Muhammad Ali
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Rao, Bramhani
1
Rehman, Umair
1
Robayo-Pinzon, Oscar
1
Rojas-Berrio, Sandra
1
Shin, Wonsun
1
Sreejesh, S.
1
Sutinen, Ulla-Maija
1
Truman, Emily
1
Vanwesenbeeck, Ini
1
Vashisht, Devika
1
Yu, Bin
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Young consumers : insight and ideas for responsible marketers
International journal of advertising : the review of marketing communications
83
Journal of business research : JBR
75
International journal of internet marketing and advertising : IJIMA
49
Journal of marketing communications
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
39
International journal of advertising : the quarterly review of marketing communications
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of retailing and consumer services
28
Journal of advertising research
26
The journal of product & brand management
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : JPM
18
The journal of brand management : an international journal
17
Journal of marketing research : JMR
16
Marketing intelligence & planning
14
Psychology & marketing
14
Journal of current issues and research in advertising
13
European journal of operational research : EJOR
12
Information systems research : ISR
12
Journal of marketing
12
Quantitative marketing and economics : QME
12
European journal of marketing : EJM
11
International journal of technology marketing : IJTMkt
11
Business horizons
10
Cogent business & management
10
Handbook of research on effective advertising strategies in the social media age
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of internet commerce
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Marketing science
10
Technological forecasting & social change : an international journal
10
Asia Pacific journal of marketing and logistics
9
Electronic commerce research
9
Journal of marketing research
9
Marketing letters : a journal of research in marketing
9
CESifo working papers
8
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ECONIS (ZBW)
10
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1
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
3
Picturing food : the visual style of teen-targeted food marketing
Ellison, Kirsten
;
Truman, Emily
;
Elliott, Charlene
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 352-366
Persistent link: https://www.econbiz.de/10014302696
Saved in:
4
Generation Z's response to the virtual reality advertising in China
Yu, Bin
;
Fan, Fei
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 367-377
Persistent link: https://www.econbiz.de/10014302729
Saved in:
5
Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions : a context of brand fan pages in Facebook
Kunja, Sambashiva Rao
;
Kumar, Arvind
;
Rao, Bramhani
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013367766
Saved in:
6
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
7
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
8
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
9
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
10
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
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