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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Consumer behaviour
257
Konsumentenverhalten
256
Jugendliche
168
Youth
168
Children
130
Kinder
129
Target group
60
Zielgruppe
60
Social Web
43
Social web
43
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41
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41
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38
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38
Werbewirkung
38
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Chan, Kara
30
Dean, Dwane H.
12
Gollety, Mathilde
9
Ezan, Pascale
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Bech-Larsen, Tino
6
Damay, Coralie
6
Ng, Yu Leung
6
Phau, Ian
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Rundle-Thiele, Sharyn
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Brennan, Linda
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Guichard, Nathalie
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Kubacki, Krzysztof
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Laaksonen, Pirjo
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Lundby, Erika
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Cook, Daniel Thomas
4
Elliott, Charlene
4
Ferguson, Shelagh
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Furnham, Adrian
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Gram, Malene
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Grønhøj, Alice
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Harker, Debra
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Harker, Michael
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Holdsworth, David K.
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Hongjun, Wang
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Raciti, Maria
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Tjiptono, Fandy
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Williams, Russell B.
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Arli, Denni
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Brougère, Gilles
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Chen, Huan
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Cody, Kevina
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Fan, Fei
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Young consumers : insight and ideas for responsible marketers
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
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Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
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MPRA Paper
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Chemical week
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Oil & gas journal : international petroleum news and technology
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Working paper / National Bureau of Economic Research, Inc.
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IZA Discussion Papers
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Business week / European edition : BW
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Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,143
European journal of operational research : EJOR
22,123
Far Eastern economic review
22,063
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
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Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
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17,249
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16,720
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,998
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
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ECONIS (ZBW)
402
OLC EcoSci
188
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1
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Saved in:
2
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
3
Brands as drivers of social media fatigue and its effects on users' disengagement: the perspective of young consumers
Fernandes, Teresa
;
Oliveira, Rodrigo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10015047538
Saved in:
4
Chinese young consumers' response to negative brand information of electric vehicles : do personal cultural values matter?
Shen, Xiaoting
;
Zhao, Yimeng
;
Yu, Jia
;
Yu, Mingzhou
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
4
,
pp. 462-482
Persistent link: https://www.econbiz.de/10015047385
Saved in:
5
Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications
Duffett, Rodney Graeme
;
Maraule, Mihlali
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 607-624
Persistent link: https://www.econbiz.de/10015047526
Saved in:
6
Do millennials' personalities and smartphone use result in materialism? : the mediating role of addiction
Tan, Christine Nya-Ling
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 308-328
Persistent link: https://www.econbiz.de/10015046768
Saved in:
7
Does intention translate into actual purchase? : analysis of inducers of sustainable consumption in higher education students
Carmona, Linda Jessica de Montreuil
;
Barretto, Anderson …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10014511520
Saved in:
8
Editorial: the infodemic, young consumers and responsible stakeholdership
Hiram Ting
;
Gong, Jiankun
;
Hwa, Jacky Cheah Jun
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
4
,
pp. 421-424
Persistent link: https://www.econbiz.de/10015047366
Saved in:
9
The effect of online customer reviews and celebrity endorsement on young female consumers' purchase intentions
Macheka, Theresa
;
Quaye, Emmanuel Silvia
;
Ligaraba, Neo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
4
,
pp. 462-482
Persistent link: https://www.econbiz.de/10015047379
Saved in:
10
Exploring Gen-Z consumers' preference for specialty coffee in the socio-cultural context of Taiwan
Wang, Mei-Jung Sebrina
;
Opoku, Emmanuel Kwame
;
Tham, Aaron
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 368-382
Persistent link: https://www.econbiz.de/10015047335
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