Brands as drivers of social media fatigue and its effects on users' disengagement: the perspective of young consumers
Teresa Fernandes and Rodrigo Oliveira
| Year of publication: |
2024
|
|---|---|
| Authors: | Fernandes, Teresa ; Oliveira, Rodrigo |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 25.2024, 5, p. 625-644
|
| Subject: | Young consumers | Social media fatigue | Brands | Social media engagement | Lurking | SOR theory | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Jugendliche | Youth | Online-Marketing | Internet marketing | Markenimage | Brand image |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-09-2023-1873 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047538