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~language:"ara"
~language:"dan"
~language:"eng"
~language:"por"
~person:"Bang, Nguyen"
~subject:"Auslandsinvestition"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles of several authors"
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Auslandsinvestition
Consumer behaviour
Konsumentenverhalten
40
Brand management
35
Markenführung
35
Brand image
24
Markenimage
24
Beziehungsmarketing
23
Relationship marketing
23
Corporate reputation
17
Firmenimage
17
Brand
13
Customer satisfaction
13
Kundenzufriedenheit
13
Markenartikel
13
Einzelhandel
10
Retail trade
10
China
9
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8
Marketingmanagement
8
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Online-Marketing
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Taiwan
6
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6
Marketing
5
Place marketing
5
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Article
40
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1
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Article in journal
Aufsatzsammlung
Collection of articles of several authors
Aufsatz in Zeitschrift
41
Case study
1
Fallstudie
1
Sammelwerk
1
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Bang, Nguyen
Han, Heesup
114
Mattila, Anna S.
95
Buckley, Peter J.
91
Lusk, Jayson L.
74
Belk, Russell W.
71
Phau, Ian
70
Khare, Arpita
69
Paul, Justin
65
Nunnenkamp, Peter
64
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Driffield, Nigel L.
56
Septianto, Felix
56
Sheth, Jagdish N.
55
Görg, Holger
53
Bagozzi, Richard P.
49
Ko, Eunju
49
Laroche, Michel
48
Dunning, John H.
47
Egger, Peter
45
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Diamantopoulos, Adamantios
43
Hollebeek, Linda D.
43
Sharma, Piyush
42
Vrontis, Demetris
41
Cieślik, Andrzej
40
Das, Gopal
39
Thaichon, Park
39
Zhang, Kevin H.
39
Rajagopal
38
Ko, Yong Jae
37
Anwar, Sajid
36
Kim, Seongseop
36
Park, Jungkun
36
Foxall, Gordon R.
35
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The marketing review
4
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Marketing intelligence & planning
3
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The service industries journal
1
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ECONIS (ZBW)
41
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41
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date (oldest first)
1
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
Saved in:
2
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
5
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
8
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
9
The concept of consumer vulnerability : scale development and validation
Shi, Hua Yu
;
Jing, Feng Jie
;
Yang, Yan
;
Bang, Nguyen
- In:
International journal of consumer studies
41
(
2017
)
6
,
pp. 769-777
Persistent link: https://www.econbiz.de/10011823607
Saved in:
10
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
Saved in:
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