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~language:"ara"
~language:"eng"
~language:"ukr"
~language:"zho"
~person:"Bang, Nguyen"
~subject:"Capital income"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Forschungsbericht"
~type_genre:"Textbook"
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Capital income
Consumer behaviour
Konsumentenverhalten
40
Brand management
35
Markenführung
35
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24
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24
Beziehungsmarketing
23
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23
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17
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Bang, Nguyen
Gupta, Rangan
123
Han, Heesup
114
Zaremba, Adam
99
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
McMillan, David G.
67
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Grewal, Dhruv
60
Jang, Soocheong
60
Nayga, Rodolfo M.
60
Narayan, Paresh Kumar
59
Septianto, Felix
59
Wohar, Mark E.
58
Belk, Russell W.
57
Paul, Justin
55
Ko, Eunju
49
Bouri, Elie
48
Laroche, Michel
48
Bagozzi, Richard P.
47
Faff, Robert W.
46
Hollebeek, Linda D.
46
Kim, Jungkeun
45
Pelsmacker, Patrick de
45
Cakici, Nusret
42
Diamantopoulos, Adamantios
42
Ma, Feng
41
Sharma, Piyush
41
Bali, Turan G.
40
Thaichon, Park
40
Tiwari, Aviral Kumar
40
Zhang, Lu
40
Das, Gopal
39
Zhang, Wei
39
Kim, Seongseop
38
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38
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37
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The marketing review
4
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Marketing intelligence & planning
3
International journal of hospitality management
2
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2
Journal of retailing and consumer services
2
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2
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2
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1
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1
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ECONIS (ZBW)
40
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1
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
Saved in:
2
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
5
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
8
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
9
The concept of consumer vulnerability : scale development and validation
Shi, Hua Yu
;
Jing, Feng Jie
;
Yang, Yan
;
Bang, Nguyen
- In:
International journal of consumer studies
41
(
2017
)
6
,
pp. 769-777
Persistent link: https://www.econbiz.de/10011823607
Saved in:
10
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
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