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~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Bijmolt, Tammo H. A."
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~subject:"Werbewirkung"
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Consumer behaviour
Einzelhandel
Internet marketing
SME
Werbewirkung
Konsumentenverhalten
37
Beziehungsmarketing
18
Relationship marketing
18
Kundenbindungsprogramm
13
Loyalty program
13
Retail trade
12
Theorie
12
Theory
12
Meta-Analyse
10
Meta-analysis
10
Advertising effects
9
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9
Electronic Commerce
9
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Online retailing
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Online-Handel
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Bulgarian
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Bijmolt, Tammo H. A.
Han, Heesup
119
Belk, Russell W.
112
Bauer, Hans H.
109
Gierl, Heribert
109
Mattila, Anna S.
109
Phau, Ian
109
Audretsch, David B.
101
Grewal, Dhruv
100
Kraus, Sascha
100
Grunert, Klaus G.
95
Pelsmacker, Patrick de
95
Becker, Wolfgang
94
Huber, Frank
94
Swoboda, Bernhard
87
Dwivedi, Yogesh Kumar
86
Herrmann, Andreas
86
Khare, Arpita
86
Lusk, Jayson L.
85
Wiedmann, Klaus-Peter
85
Sheth, Jagdish N.
83
Vrontis, Demetris
81
Berger, Allen N.
79
Usman, Osly
78
Beck, Thorsten
75
Foxall, Gordon R.
75
Loureiro, Sandra Maria Correia
74
Ulrich, Patrick
74
Septianto, Felix
73
Paul, Justin
72
Welter, Friederike
72
Laroche, Michel
70
Nayga, Rodolfo M.
70
Wansink, Brian
70
Agarwal, Sumit
69
Chintagunta, Pradeep K.
69
Bagozzi, Richard P.
68
Dana, Leo Paul
67
Skiera, Bernd
67
Thurik, Adriaan R.
67
Verhoef, Peter C.
67
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Center for Economic Research <Tilburg>
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of marketing research : JMR
3
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
SOM research reports
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Customer engagement marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic commerce : IJEC
1
International journal of management reviews : IJMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce research : JECR
1
Journal of marketing research
1
Journal of media business studies
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
47
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1
Healthy shopping dynamics : the healthiness of sequential grocery choices
Ittersum, Koert van
;
Heide, Martine T. van der
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10014526950
Saved in:
2
The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina
;
Heitmann, Mark
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
Saved in:
3
Evaluating store location and department composition based on spatial heterogeneity in sales potential
Hunneman, Auke
;
Bijmolt, Tammo H. A.
;
Elhorst, J. Paul
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014303330
Saved in:
4
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
5
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
6
Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina
;
Bijmolt, Tammo H. A.
;
Maestripieri, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082
Saved in:
7
A meta-analysis of the effects of music in tourism and hospitality settings
Trompeta, Maria-Angeliki
;
Karantinou, Kalipso
;
Koritos, …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013197860
Saved in:
8
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
9
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
10
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
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