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~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Loureiro, Sandra Maria Correia"
~person:"Thaichon, Park"
~subject:"Consumer behaviour"
~subject:"Fashion"
~subject:"SME"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Fashion
SME
Konsumentenverhalten
101
Beziehungsmarketing
51
Relationship marketing
51
Brand management
44
Markenführung
44
Social Web
35
Social web
35
Brand image
31
Markenimage
31
Customer satisfaction
26
Kundenzufriedenheit
26
Emotion
22
Internet marketing
21
Online-Marketing
21
Brand
16
Einzelhandel
16
Retail trade
16
Markenartikel
15
Advertising
14
Dienstleistungsqualität
14
Luxury goods
14
Luxusgüter
14
Service quality
14
Viral marketing
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Virales Marketing
14
Online retailing
13
Online-Handel
13
Werbung
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Advertising effects
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Customer integration
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Kundenintegration
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Marketing management
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Marketingmanagement
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Werbewirkung
12
Virtual reality
11
Virtuelle Realität
11
Bibliometrics
10
Bibliometrie
10
Customer engagement
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Article
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105
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8
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Bulgarian
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Loureiro, Sandra Maria Correia
Thaichon, Park
Han, Heesup
114
Mattila, Anna S.
99
Lusk, Jayson L.
76
Phau, Ian
75
Khare, Arpita
71
Dwivedi, Yogesh Kumar
70
Gierl, Heribert
70
Kraus, Sascha
70
Paul, Justin
66
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
59
Vrontis, Demetris
59
Belk, Russell W.
58
Jang, Soocheong
57
Ko, Eunju
57
Walsh, Gianfranco
51
Herrmann, Andreas
50
Laroche, Michel
49
Bagozzi, Richard P.
48
Hollebeek, Linda D.
46
Kim, Jungkeun
46
Thurasamy Ramayah
46
Pelsmacker, Patrick de
45
Sharma, Piyush
45
Choi, Tsan-Ming
43
Dana, Leo Paul
43
Diamantopoulos, Adamantios
43
Cowling, Marc
41
Swoboda, Bernhard
41
Bang, Nguyen
40
Rajagopal
40
Das, Gopal
39
Serrasqueiro, Zélia
39
Wiedmann, Klaus-Peter
39
Kim, Seongseop
38
Audretsch, David B.
37
Ko, Yong Jae
37
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Journal of retailing and consumer services
22
Journal of promotion management : innovations in planning and applied research
7
Journal of business research : JBR
6
Asia Pacific journal of marketing and logistics
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of hospitality management
4
Psychology & marketing
4
International journal of consumer studies
3
International journal of retail and distribution management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
International journal of advertising : the review of marketing communications
2
International journal of retail & distribution management
2
Journal of consumer behaviour
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Services marketing quarterly
2
The journal of product & brand management
2
World review of entrepreneurship, management and sustainable development
2
Baltic journal of management
1
Cogent business & management
1
EuroMed journal of business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of food products marketing
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
105
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
3
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
5
Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
Saved in:
6
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
7
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
8
Towards a review-analytics-as-a-service (RAaaS) framework for SMEs : a case Ssudy on review fraud detection and understanding
Chau, Xuan Truong Du
;
Thanh Toan Nguyen
;
Vinh Khiem Tran
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014631578
Saved in:
9
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
10
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
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