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~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Bang, Nguyen"
~subject:"Consumer behaviour"
~subject:"KMU"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
KMU
Konsumentenverhalten
40
Brand management
35
Markenführung
35
Brand image
24
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24
Beziehungsmarketing
23
Relationship marketing
23
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17
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Bang, Nguyen
Han, Heesup
115
Mattila, Anna S.
99
Lusk, Jayson L.
76
Phau, Ian
73
Khare, Arpita
71
Dwivedi, Yogesh Kumar
70
Gierl, Heribert
70
Kraus, Sascha
70
Paul, Justin
64
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Septianto, Felix
61
Vrontis, Demetris
61
Grewal, Dhruv
60
Belk, Russell W.
58
Jang, Soocheong
57
Herrmann, Andreas
50
Ko, Eunju
50
Walsh, Gianfranco
50
Laroche, Michel
49
Bagozzi, Richard P.
48
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Sharma, Piyush
46
Thurasamy Ramayah
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
43
Thaichon, Park
43
Dana, Leo Paul
42
Cowling, Marc
41
Rajagopal
40
Serrasqueiro, Zélia
40
Swoboda, Bernhard
40
Das, Gopal
39
Kim, Seongseop
38
Rana, Nripendra P.
38
Ko, Yong Jae
37
Audretsch, David B.
36
Eisend, Martin
36
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The marketing review
4
Asia-Pacific journal of business administration
3
Journal of business research : JBR
3
Marketing intelligence & planning
3
International journal of hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
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1
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1
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1
International journal of consumer studies
1
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ECONIS (ZBW)
40
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1
Restaurant choice and religious obligation in the absence of halal logo : a serial mediation model
Ezlika Ghazali
;
Mutum, Dilip S.
;
Waqas, Muhammad
;
Bang, …
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013271315
Saved in:
2
Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
Saved in:
3
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
4
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
5
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
8
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
9
The concept of consumer vulnerability : scale development and validation
Shi, Hua Yu
;
Jing, Feng Jie
;
Yang, Yan
;
Bang, Nguyen
- In:
International journal of consumer studies
41
(
2017
)
6
,
pp. 769-777
Persistent link: https://www.econbiz.de/10011823607
Saved in:
10
Constituents and consequences of smart customer experience in retailing
Roy, Sanjit
;
Balaji, M. S.
;
Sadeque, Saalem
;
Bang, Nguyen
; …
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011899384
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