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~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Dwivedi, Yogesh Kumar"
~person:"Vrontis, Demetris"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Konsumentenverhalten
101
Innovation
45
Social Web
42
Social web
42
Firm performance
40
Unternehmenserfolg
40
Beziehungsmarketing
37
Relationship marketing
37
Internet marketing
34
Brand management
33
Markenführung
33
Online-Marketing
33
Innovation adoption
32
Innovationsakzeptanz
32
Marketing management
31
Marketingmanagement
31
Artificial intelligence
30
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30
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30
Innovation management
27
Innovationsmanagement
27
Lieferkette
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25
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25
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24
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India
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Indien
21
Digitalisierung
19
Digitization
19
Brand image
18
Dienstleistungsqualität
18
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18
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18
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101
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Article in journal
Konferenzbeitrag
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Aufsatz in Zeitschrift
101
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2
conceptual-paper
2
research-article
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Dwivedi, Yogesh Kumar
Vrontis, Demetris
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Septianto, Felix
61
Grewal, Dhruv
60
Belk, Russell W.
58
Jang, Soocheong
57
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
50
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Eisend, Martin
36
Park, Jungkun
36
Rana, Nripendra P.
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
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Journal of business research : JBR
14
Journal of retailing and consumer services
10
International journal of Indian culture and business management
7
The marketing review
7
European journal of marketing : EJM
5
Technological forecasting & social change : an international journal
5
Global business & economics review
4
Information systems management
4
Journal for global business advancement : JGBA
4
Journal of transnational management : the official journal of the International Management Development Association
4
Journal of promotion management : JPM
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of technology marketing : IJTMkt
2
Psychology & marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Ekonomski pregled
1
European journal of cross-cultural competence and management
1
European journal of innovation management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
International journal of retail & distribution management
1
Journal of Asia Business Studies
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international management
1
Journal of strategic marketing
1
Operations management research : OMR ; advancing practice through theory
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
101
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101
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
3
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
4
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
5
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
6
Acceptance of social robot and its challenges : from privacy calculus perspectives
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014476990
Saved in:
7
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
8
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
9
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
10
Examining the impact of intrinsic and extrinsic religiosity on adoption of emerging technologies by entrepreneurs
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
16
(
2023
)
3
,
pp. 440-466
Persistent link: https://www.econbiz.de/10015057752
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