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~language:"bul"
~language:"deu"
~language:"eng"
~language:"msa"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Elderly people"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Elderly people
Social web
Konsumentenverhalten
124
Advertising effects
59
Werbewirkung
59
Advertising
33
Werbung
33
Belgien
31
Belgium
31
Brand management
31
Markenführung
31
Brand image
30
Markenimage
30
Customer satisfaction
29
Kundenzufriedenheit
29
Beziehungsmarketing
24
Relationship marketing
24
Internet marketing
22
Online-Marketing
22
Tourism
22
Holiday behaviour
21
Tourismus
21
Urlaubsverhalten
21
Service quality
20
Dienstleistungsqualität
19
Gambling
19
Glücksspiel
19
Social Web
17
Emotion
15
Life course
15
Product Placement
15
Product placement
15
Ältere Menschen
15
Lebensverlauf
14
Viral marketing
14
Virales Marketing
14
China
12
Fernsehwerbung
12
Hotel industry
12
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63
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Article
136
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1
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Article in journal
Aufsatz im Buch
Konferenzbeitrag
Aufsatz in Zeitschrift
127
Book section
10
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Collection of articles of several authors
1
Handbook
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Handbuch
1
Sammelwerk
1
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Language
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Bulgarian
German
English
Malay (macrolanguage)
Author
All
Moschis, George P.
Pelsmacker, Patrick de
Wong, IpKin Anthony
Han, Heesup
114
Mattila, Anna S.
99
Dwivedi, Yogesh Kumar
80
Phau, Ian
78
Gierl, Heribert
77
Lusk, Jayson L.
76
Loureiro, Sandra Maria Correia
75
Belk, Russell W.
71
Khare, Arpita
69
Grewal, Dhruv
68
Herrmann, Andreas
64
Nayga, Rodolfo M.
63
Septianto, Felix
62
Jang, Soocheong
61
Paul, Justin
58
Walsh, Gianfranco
58
Bagozzi, Richard P.
56
Ko, Eunju
53
Hollebeek, Linda D.
52
Laroche, Michel
52
Wiedmann, Klaus-Peter
50
Thaichon, Park
49
Sharma, Piyush
46
Vrontis, Demetris
46
Bang, Nguyen
45
Kim, Jungkeun
45
Law, Chun Hung Roberts
45
Pitt, Leyland F.
45
Rajagopal
44
Diamantopoulos, Adamantios
43
Dhir, Amandeep
40
Eisend, Martin
40
Kim, Seongseop
40
Rana, Nripendra P.
40
Das, Gopal
39
Foxall, Gordon R.
39
Ko, Yong Jae
39
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International journal of hospitality management
11
Journal of business research : JBR
8
Journal of travel and tourism marketing
8
International journal of advertising : the quarterly review of marketing communications
6
International journal of contemporary hospitality management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of electronic commerce research : JECR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Asia Pacific journal of marketing and logistics
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Australasian marketing journal
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Digital advertising : theory and research
1
Electronic commerce research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
137
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137
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date (oldest first)
1
Axiology of tourism shopping : a cross-level investigation of value-in-the-experience (VALEX)
Wong, IpKin Anthony
;
Huang, GuoQiong Ivanka
;
Li, Zhuo
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014633611
Saved in:
2
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
3
Children and adolescent consumer behavior : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
- In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 1917-1928
Persistent link: https://www.econbiz.de/10014633917
Saved in:
4
A cross-cultural multilevel investigation on memorable destination local food consumption experience and food personality traits
Badu-Baiden, Frank
;
Kim, Seongseop
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014369789
Saved in:
5
Gaining resilience through transformative services in cause-related events : an interaction ritual chain perspective
Wong, IpKin Anthony
;
Lin, Xueying (Linda)
;
Lin, Zhiwei
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3235-3262
Persistent link: https://www.econbiz.de/10014334293
Saved in:
6
How can foodstagramming improve dining outcomes? : a normative focus perspective
Xiong, Xiling
;
Lian, Qi Lilith
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014325592
Saved in:
7
How folk music induces destination image : a synthesis between sensory marketing and cognitive balance theory
Fan, Yulan
;
Wong, IpKin Anthony
;
Lin, Zhiwei
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318842
Saved in:
8
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
9
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
10
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
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