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~language:"bul"
~language:"deu"
~language:"eng"
~language:"mul"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~subject:"Monetary policy"
~subject:"Product quality"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Consumer behaviour
Entwicklungsländer
Monetary policy
Product quality
Volatility
Konsumentenverhalten
119
Advertising effects
49
Werbewirkung
49
Theorie
43
Theory
43
Brand management
35
Markenführung
35
Brand image
31
Markenimage
31
Advertising
30
Fashion
29
Mode
29
Deutschland
28
Germany
28
Luxury goods
28
Luxusgüter
28
Werbung
27
Beziehungsmarketing
25
Brand
25
Markenartikel
25
Marketing management
25
Marketingmanagement
25
Relationship marketing
25
Internet marketing
17
Online-Marketing
17
South Korea
15
Südkorea
15
Marktforschung
14
Customer value
13
Kundenwert
13
Market research
12
Experiment
11
Preismanagement
11
Pricing strategy
11
Social Web
11
Social web
11
Marketing
9
Marketing theory
9
Marketingtheorie
9
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Online availability
All
Undetermined
44
Type of publication
All
Article
121
Book / Working Paper
2
Type of publication (narrower categories)
All
Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Konferenzbeitrag
Ratgeber
Aufsatz in Zeitschrift
123
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles of several authors
1
Hochschulschrift
1
Sammelwerk
1
Thesis
1
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Language
All
Bulgarian
German
English
Multiple languages
Author
All
Gierl, Heribert
Ko, Eunju
Gupta, Rangan
199
Bahmani-Oskooee, Mohsen
121
Han, Heesup
117
Mattila, Anna S.
98
Bouri, Elie
95
Gnangnon, Sèna Kimm
94
Ma, Feng
93
Belke, Ansgar
92
Lusk, Jayson L.
79
Nunnenkamp, Peter
77
McAleer, Michael
74
Phau, Ian
73
Tiwari, Aviral Kumar
73
Hammoudeh, Shawkat
72
Pierdzioch, Christian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
67
Wohar, Mark E.
65
Apergēs, Nikolaos
63
Serletis, Apostolos
63
Aizenman, Joshua
62
Haan, Jakob de
62
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Siklos, Pierre L.
62
Grewal, Dhruv
60
Septianto, Felix
59
Belk, Russell W.
58
Paul, Justin
58
Arestis, Philip
57
Jang, Soocheong
57
Herrmann, Andreas
55
Xuan Vinh Vo
55
Kang, Sang Hoon
54
Caporale, Guglielmo Maria
53
Bollerslev, Tim
52
McMillan, David G.
52
Kutan, Ali Mustafa
51
Mensi, Walid
51
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Published in...
All
Journal of business research : JBR
25
Marketing : ZFP ; journal of research and management
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Asia Pacific journal of marketing and logistics
5
Der Markt : international journal of marketing
5
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
International journal of advertising : the review of marketing communications
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of advertising : the quarterly review of marketing communications
3
Marketing : journal of research and management
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Psychology & marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Cross-cultural buyer behavior
1
International journal of consumer studies
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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Source
All
ECONIS (ZBW)
123
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
6
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
8
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
9
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
10
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
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