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~language:"bul"
~language:"deu"
~language:"eng"
~language:"mul"
~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~subject:"Konsumentenverhalten"
~subject:"Monetary policy"
~subject:"Pricing strategy"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Consumer behaviour
Entwicklungsländer
Konsumentenverhalten
Monetary policy
Pricing strategy
Volatility
Advertising effects
42
Werbewirkung
42
Theorie
41
Theory
41
Deutschland
27
Germany
27
Advertising
25
Werbung
22
Brand image
18
Markenimage
18
Marketing management
13
Marketingmanagement
13
Marktforschung
12
Brand
11
Markenartikel
11
Beziehungsmarketing
10
Brand management
10
Experiment
10
Markenführung
10
Market research
10
Relationship marketing
10
Marketing theory
9
Marketingtheorie
9
Preismanagement
9
Psychology of advertising
8
Werbepsychologie
8
Consumer goods marketing
7
Emotion
7
Konsumgütermarketing
7
Product quality
7
Produktqualität
7
Präferenztheorie
7
Theory of preferences
7
Advertising planning
6
Decision theory
6
Entscheidungstheorie
6
Estimation
6
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Article
74
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Konferenzbeitrag
Ratgeber
Aufsatz in Zeitschrift
74
Aufsatz im Buch
7
Book section
7
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
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Language
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Bulgarian
German
English
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Gierl, Heribert
Gupta, Rangan
199
Bahmani-Oskooee, Mohsen
121
Han, Heesup
115
Mattila, Anna S.
101
Bouri, Elie
95
Gnangnon, Sèna Kimm
94
Ma, Feng
93
Belke, Ansgar
92
Nunnenkamp, Peter
77
Lusk, Jayson L.
75
McAleer, Michael
74
Hammoudeh, Shawkat
73
Phau, Ian
73
Tiwari, Aviral Kumar
73
Pierdzioch, Christian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
66
Grewal, Dhruv
65
Wohar, Mark E.
65
Aizenman, Joshua
63
Apergēs, Nikolaos
63
Serletis, Apostolos
63
Haan, Jakob de
62
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Siklos, Pierre L.
62
Jang, Soocheong
59
Septianto, Felix
59
Belk, Russell W.
58
Paul, Justin
58
Arestis, Philip
57
Herrmann, Andreas
56
Kang, Sang Hoon
54
Xuan Vinh Vo
54
Caporale, Guglielmo Maria
53
Bollerslev, Tim
52
McMillan, David G.
52
Chen, Jing
51
Kutan, Ali Mustafa
51
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Marketing : ZFP ; journal of research and management
17
Jahrbuch der Absatz- und Verbrauchsforschung
7
Der Markt : international journal of marketing
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of business research : JBR
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
Zeitschrift für Planung : ZP
1
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Source
All
ECONIS (ZBW)
74
Showing
1
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10
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74
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
5
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
6
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
7
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
8
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
9
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
10
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
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