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~language:"bul"
~language:"deu"
~language:"eng"
~language:"mul"
~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~subject:"Entwicklungsländer"
~subject:"Konsumentenverhalten"
~subject:"Monetary policy"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Consumer behaviour
Entwicklungsländer
Konsumentenverhalten
Monetary policy
Volatility
Advertising effects
53
Werbewirkung
53
Theorie
45
Theory
45
Deutschland
32
Germany
32
Advertising
28
Werbung
25
Brand image
22
Markenimage
22
Marketing management
15
Marketingmanagement
15
Brand management
13
Markenführung
13
Marktforschung
13
Experiment
12
Beziehungsmarketing
11
Brand
11
Markenartikel
11
Market research
11
Relationship marketing
11
Preismanagement
10
Pricing strategy
10
Innovation
9
Marketing theory
9
Marketingtheorie
9
Psychology of advertising
9
Werbepsychologie
9
Consumer goods marketing
8
Emotion
8
Konsumgütermarketing
8
Advertising planning
7
Estimation
7
Product management
7
Product quality
7
Produktmanagement
7
Produktqualität
7
Präferenztheorie
7
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Article
76
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Book section
Conference paper
Konferenzbeitrag
Ratgeber
Aufsatz in Zeitschrift
70
Aufsatz im Buch
6
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
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1
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Language
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Bulgarian
German
English
Multiple languages
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Gierl, Heribert
Gupta, Rangan
200
Bahmani-Oskooee, Mohsen
127
Han, Heesup
115
Belke, Ansgar
112
Nunnenkamp, Peter
106
Mattila, Anna S.
98
Bouri, Elie
96
Goodhart, Charles A. E.
95
Gnangnon, Sèna Kimm
94
Ma, Feng
93
Arestis, Philip
83
Siklos, Pierre L.
78
McAleer, Michael
77
Aizenman, Joshua
76
Lusk, Jayson L.
76
Phau, Ian
76
Issing, Otmar
75
Belk, Russell W.
73
Haan, Jakob de
73
Hammoudeh, Shawkat
73
Tiwari, Aviral Kumar
73
Pierdzioch, Christian
71
Khare, Arpita
69
Taylor, John B.
68
Bordo, Michael D.
67
Dwivedi, Yogesh Kumar
66
Loureiro, Sandra Maria Correia
66
Serletis, Apostolos
66
Stiglitz, Joseph E.
66
Eichengreen, Barry
65
Wohar, Mark E.
65
Apergēs, Nikolaos
64
Grewal, Dhruv
64
Nayga, Rodolfo M.
64
Schnabl, Gunther
60
Septianto, Felix
59
Herrmann, Andreas
58
Paul, Justin
58
Woodford, Michael
58
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Marketing : ZFP ; journal of research and management
16
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of business research : JBR
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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All
ECONIS (ZBW)
76
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
5
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
6
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
7
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
8
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
9
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
10
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
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