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~language:"bul"
~language:"eng"
~language:"msa"
~language:"spa"
~person:"Dwivedi, Yogesh Kumar"
~person:"Frey, Bruno S."
~person:"Narayan, Paresh Kumar"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Thesis"
~type_genre:"Working Paper"
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ECONIS (ZBW)
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EconStor
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
Capital flow dynamics and the synchronization of financial cycles and business cycles in emerging market economies
Juhro, Solikin M.
;
Iyke, Bernard Njindan
;
Narayan, …
- In:
Journal of international financial markets, …
92
(
2024
),
pp. 1-27
Persistent link: https://www.econbiz.de/10014535743
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3
Entrepreneurial e-equity crowdfunding platforms : antecedents of knowledge acquisition and innovation performance
Alalwan, Ali Abdallah
;
Baabdullah, Abdullah Mohammed
; …
- In:
European journal of innovation management
27
(
2024
)
2
,
pp. 521-550
Persistent link: https://www.econbiz.de/10014501040
Saved in:
4
Fashion marketing in the metaverse
Mogaji, Emmanuel
;
Dwivedi, Yogesh Kumar
;
Raman, Ramakrishnan
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10014529962
Saved in:
5
Fintech and contactless payment: help or hindrance? : the role of invasion of privacy and information disclosure
Alalwan, Ali Abdallah
;
Baabdullah, Abdullah Mohammed
; …
- In:
International journal of bank marketing
42
(
2024
)
1
,
pp. 66-93
Persistent link: https://www.econbiz.de/10014470772
Saved in:
6
Generative artificial intelligence in innovation management : a preview of future research developments
Mariani, Marcello M.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014549573
Saved in:
7
Governments manipulate official statistics : institutions matter
Briviba, Andre
;
Frey, Bruno S.
;
Moser, Louis
;
Bieri, Sandro
- In:
European journal of political economy
82
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547118
Saved in:
8
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
9
Guest editorial: a blockchain-based approach to marketing in the sharing economy
Teck Ming Tan
;
Salo, Jari
;
Brashear-Alejandro, Thomas
; …
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-6
Persistent link: https://www.econbiz.de/10014551493
Saved in:
10
How can virtual and augmented reality facilitate international business?
Kshetri, Nir
;
Dwivedi, Yogesh Kumar
- In:
Thunderbird international business review
66
(
2024
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10014507691
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