Fashion marketing in the metaverse
Year of publication: |
2024
|
---|---|
Authors: | Mogaji, Emmanuel ; Dwivedi, Yogesh Kumar ; Raman, Ramakrishnan |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 15.2024, 1, p. 115-130
|
Subject: | Metaverse | fashion marketing | conceptual framework | stakeholder collaboration | technological infrastructure | immersive time | Mode | Fashion | Stakeholder | Marketing | Bekleidungsindustrie | Clothing industry | Marketingmanagement | Marketing management |
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