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~language:"bul"
~language:"eng"
~language:"mul"
~language:"rus"
~person:"Pelsmacker, Patrick de"
~type:"article"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Consumer behaviour
44
Konsumentenverhalten
44
Advertising effects
42
Werbewirkung
42
Advertising
24
Werbung
24
Belgien
21
Belgium
21
Brand management
17
Markenführung
17
Brand image
14
Markenimage
14
Internet marketing
13
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Product Placement
13
Product placement
13
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Pelsmacker, Patrick de
Gupta, Rangan
578
Bahmani-Oskooee, Mohsen
454
Nijkamp, Peter
414
Gil-Alaña, Luis A.
359
Cheng, T. C. E.
350
Hassan, M. Kabir
340
Apergēs, Nikolaos
337
Audretsch, David B.
330
Wright, Mike
315
Lee, Chien-chiang
306
Narayan, Paresh Kumar
304
Tiwari, Aviral Kumar
301
Tsionas, Efthymios G.
292
Fabozzi, Frank J.
289
Cebula, Richard J.
285
Eichengreen, Barry
284
Hasan, Iftekhar
278
Kraus, Sascha
276
Lien, Da-hsiang Donald
272
Zhang, Wei
271
Smyth, Russell
267
Faff, Robert W.
259
Chan, Kam C.
255
Phillips, Peter C. B.
251
Creedy, John
250
Caporale, Guglielmo Maria
248
Beladi, Hamid
247
Frey, Bruno S.
242
Stiglitz, Joseph E.
241
Güth, Werner
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McAleer, Michael
238
Yang, Yang
238
Kumbhakar, Subal
237
Wohar, Mark E.
235
Shahbaz, Muhammad
234
Serletis, Apostolos
231
Haan, Jakob de
230
Egger, Peter
226
Laporte, Gilbert
225
Moosa, Imad A.
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International journal of advertising : the quarterly review of marketing communications
11
Journal of business research : JBR
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Belgian journal of operations research, statistics and computer science
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
The journal of brand management : an international journal
3
Applied economics
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International marketing review
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Journal of advertising
2
Journal of advertising research
2
Journal of business ethics : JOBE
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Journal of service management
2
Marketing letters : a journal of research in marketing
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Young consumers : insight and ideas for responsible marketers
2
Cahiers économiques de Bruxelles
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
New directions in international advertising research
1
Revue d'économie industrielle
1
South African journal of economic and management sciences
1
Tourism management : research, policies, practice
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
87
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1
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Saved in:
2
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
3
Managerial response strategies to eWOM : a framework and research agenda for webcare
Lopes, Ana Isabel
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014304449
Saved in:
4
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
5
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
6
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
7
The effects of brand placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Saved in:
8
The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de
;
Dens, Nathalie
;
De Meulenaer, Sarah
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
Saved in:
9
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
10
Guest editorial: opportunities and challenges at the crossroads of communication and services
Lievens, Annouk
;
Neijens, Peter
;
Pelsmacker, Patrick de
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 497-506
Persistent link: https://www.econbiz.de/10013325666
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