The effects of model ethnicity in charity appeals for local and global charities
Year of publication: |
2022
|
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Authors: | Pelsmacker, Patrick de ; Dens, Nathalie ; De Meulenaer, Sarah |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 34.2022, 1, p. 129-148
|
Subject: | Charity appeal | congruity | ethnicity | social identity | Fundraising | Gemeinnützige Organisation | Charitable organization | Ethnische Gruppe | Ethnic group | Wohltätigkeit | Charity | Werbewirkung | Advertising effects |
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