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~language:"bul"
~language:"eng"
~language:"mul"
~language:"rus"
~person:"Pelsmacker, Patrick de"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Consumer behaviour
45
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45
Advertising effects
43
Werbewirkung
43
Advertising
25
Werbung
25
Belgien
21
Belgium
21
Brand management
16
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14
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14
Product Placement
13
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Internet marketing
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Pelsmacker, Patrick de
Gupta, Rangan
574
Nijkamp, Peter
456
Bahmani-Oskooee, Mohsen
454
Gil-Alaña, Luis A.
355
Cheng, T. C. E.
354
Hassan, M. Kabir
350
Audretsch, David B.
346
Apergēs, Nikolaos
339
Wright, Mike
329
Narayan, Paresh Kumar
308
Lee, Chien-chiang
306
Tiwari, Aviral Kumar
298
Fabozzi, Frank J.
296
Tsionas, Efthymios G.
290
Eichengreen, Barry
288
Cebula, Richard J.
286
Hasan, Iftekhar
283
Kraus, Sascha
282
Lien, Da-hsiang Donald
274
Zhang, Wei
270
Smyth, Russell
267
Phillips, Peter C. B.
263
Chan, Kam C.
262
Faff, Robert W.
261
Creedy, John
254
Beladi, Hamid
250
Stiglitz, Joseph E.
249
Caporale, Guglielmo Maria
245
Kumbhakar, Subal
245
McAleer, Michael
245
Güth, Werner
244
Frey, Bruno S.
243
Egger, Peter
237
Serletis, Apostolos
237
Haan, Jakob de
235
Yang, Yang
235
Wohar, Mark E.
233
Shahbaz, Muhammad
231
Vrontis, Demetris
230
Williams, Colin C.
227
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International journal of advertising : the quarterly review of marketing communications
11
Journal of business research : JBR
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
International journal of advertising : the review of marketing communications
4
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Belgian journal of operations research, statistics and computer science
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
The journal of brand management : an international journal
3
Applied economics
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International marketing review
2
Journal of advertising
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of service management
2
Marketing letters : a journal of research in marketing
2
Young consumers : insight and ideas for responsible marketers
2
Cahiers économiques de Bruxelles
1
Cross-cultural buyer behavior
1
Electronic commerce research
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
New directions in international advertising research
1
Revue d'économie industrielle
1
South African journal of economic and management sciences
1
Tourism management : research, policies, practice
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Saved in:
2
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
3
Managerial response strategies to eWOM : a framework and research agenda for webcare
Lopes, Ana Isabel
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014304449
Saved in:
4
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
5
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
6
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
7
The effects of brand placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Saved in:
8
The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de
;
Dens, Nathalie
;
De Meulenaer, Sarah
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
Saved in:
9
Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla
;
Buzeta, Cristian
;
Pelsmacker, …
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013399558
Saved in:
10
Guest editorial: opportunities and challenges at the crossroads of communication and services
Lievens, Annouk
;
Neijens, Peter
;
Pelsmacker, Patrick de
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 497-506
Persistent link: https://www.econbiz.de/10013325666
Saved in:
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