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~language:"bul"
~language:"eng"
~language:"mul"
~person:"Bang, Nguyen"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Consumer behaviour
Konsumentenverhalten
Volatility
Brand management
53
Markenführung
53
Brand image
38
Markenimage
38
Relationship marketing
34
Beziehungsmarketing
33
Bibliometrics
28
Bibliometrie
28
Brand
23
Customer satisfaction
22
Kundenzufriedenheit
22
Markenartikel
22
Einzelhandel
18
Retail trade
18
Corporate reputation
17
Firmenimage
17
China
16
Dienstleistungsqualität
16
Globalisierung
16
Globalization
16
Service quality
16
India
15
Indien
15
Innovation
15
Multinationales Unternehmen
15
Transnational corporation
15
Marketing management
14
Marketingmanagement
14
Social Web
14
Social web
14
Entrepreneurship
13
Entrepreneurship approach
13
Emerging economies
12
Online retailing
12
Online-Handel
12
Schwellenländer
12
Auslandsinvestition
11
Confidence
11
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Undetermined
73
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Article
91
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2
Type of publication (narrower categories)
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Konferenzbeitrag
Ratgeber
Aufsatz in Zeitschrift
93
Aufsatzsammlung
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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Bulgarian
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Bang, Nguyen
Paul, Justin
Gupta, Rangan
153
Han, Heesup
113
Mattila, Anna S.
95
Bouri, Elie
88
Ma, Feng
87
Lusk, Jayson L.
74
McAleer, Michael
74
Bahmani-Oskooee, Mohsen
72
Phau, Ian
70
Khare, Arpita
68
Hammoudeh, Shawkat
64
Dwivedi, Yogesh Kumar
62
Tiwari, Aviral Kumar
61
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
60
Jang, Soocheong
57
Septianto, Felix
56
Kang, Sang Hoon
53
Belk, Russell W.
52
Bollerslev, Tim
52
Ko, Eunju
49
McMillan, David G.
49
Laroche, Michel
48
Mensi, Walid
48
Wohar, Mark E.
48
Bagozzi, Richard P.
47
Xuan Vinh Vo
46
Kumar, Dilip
45
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Wang, Yudong
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Pierdzioch, Christian
42
Caporale, Guglielmo Maria
41
Sharma, Piyush
41
Andersen, Torben
40
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Journal of retailing and consumer services
15
Journal of business research : JBR
9
International journal of consumer studies
5
International journal of market research
4
Technological forecasting & social change : an international journal
4
The marketing review
4
Asia-Pacific journal of business administration
3
Business strategy and the environment
3
European management journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing intelligence & planning
3
International journal of hospitality management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Psychology & marketing
2
The international journal of bank marketing : IJBM
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
Business process management journal
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
International studies of management and organization
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of service theory and practice : JSTP
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of consumer marketing
1
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ECONIS (ZBW)
93
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93
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
4
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
5
Factors affecting green purchase behavior : a systematic literature review
Sharma, Kavita
;
Aswal, Chandni
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
4
,
pp. 2078-2092
Persistent link: https://www.econbiz.de/10014328869
Saved in:
6
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
Organic food consumption and contextual factors : an attitude-behavior-context perspective
Sadiq, Mohd
;
Adil, Mohd
;
Paul, Justin
- In:
Business strategy and the environment
32
(
2023
)
6
,
pp. 3383-3397
Persistent link: https://www.econbiz.de/10014369818
Saved in:
9
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
10
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
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