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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Dwivedi, Yogesh Kumar"
~person:"Gierl, Heribert"
~person:"Ko, Yong Jae"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Consumer behaviour
202
Brand management
58
Markenführung
58
Advertising effects
48
Werbewirkung
48
Brand image
47
Markenimage
47
Advertising
35
Brand
35
Markenartikel
35
Social Web
35
Social web
35
Werbung
33
Innovation adoption
31
Innovationsakzeptanz
31
Luxury goods
31
Luxusgüter
31
Internet marketing
30
Online-Marketing
29
Beziehungsmarketing
27
Relationship marketing
27
Australia
26
Australien
26
Emotion
24
Artificial intelligence
22
Dienstleistungsqualität
22
Service quality
22
USA
22
United States
22
Sportmarketing
21
Sports marketing
21
Lieferkette
20
Supply chain
20
Künstliche Intelligenz
19
Bibliometrics
18
Bibliometrie
18
Viral marketing
17
Virales Marketing
17
Customer satisfaction
16
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7
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Article
202
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Konferenzbeitrag
Ratgeber
Aufsatz in Zeitschrift
202
Aufsatz im Buch
9
Book section
9
Reprint
1
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Bulgarian
English
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German
37
Author
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Dwivedi, Yogesh Kumar
Gierl, Heribert
Ko, Yong Jae
Phau, Ian
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Khare, Arpita
68
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
56
Paul, Justin
53
Belk, Russell W.
52
Ko, Eunju
49
Laroche, Michel
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Rajagopal
38
Thaichon, Park
38
Kim, Seongseop
36
Park, Jungkun
36
Vrontis, Demetris
36
Hyun, Sunghyup Sean
35
Verhoef, Peter C.
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Haws, Kelly L.
33
Prashar, Sanjeev
33
Rana, Nripendra P.
33
Thøgersen, John
33
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Journal of business research : JBR
19
Journal of retailing and consumer services
14
Marketing : ZFP ; journal of research and management
11
Marketing intelligence & planning
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
European journal of marketing : EJM
7
International journal of Indian culture and business management
7
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
The marketing review
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Information systems management
4
Journal of international consumer marketing
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Psychology & marketing
3
Sport management review
3
Technological forecasting & social change : an international journal
3
The international review of retail, distribution and consumer research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
Journal of strategic marketing
2
Marketing : journal of research and management
2
Review of managerial science
2
Strategic change
2
The journal of consumer marketing
2
The journal of services marketing
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
Corporate reputation review
1
Der Markt : international journal of marketing
1
European journal of innovation management : EJIM
1
International journal of business information systems : IJBIS
1
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ECONIS (ZBW)
202
Showing
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202
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1
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
2
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014321470
Saved in:
5
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
6
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
7
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
8
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
9
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
10
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
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