Adapting to the Instagram esthetic and exploring influencers of hedonic consumption
Abhinav Sood, Vanessa Quintal and Ian Phau
| Year of publication: |
2023
|
|---|---|
| Authors: | Sood, Abhinav ; Quintal, Vanessa ; Phau, Ian |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 35.2023, 3, p. 259-275
|
| Subject: | emotions | goal-directed behavior | Hedonic adaptation | influencers | Instagram | Hedonischer Preisindex | Hedonic price index | Emotion | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2022.2109230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321470