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~language:"ces"
~language:"eng"
~language:"fin"
~language:"hun"
~language:"lav"
~language:"zho"
~person:"Laroche, Michel"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
2
Adjectives
1
Advertising
1
Advertising effects
1
Bilinguals
1
China
1
Experiential values
1
Mehrsprachigkeit
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Meinung
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Online retailing
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Online-Handel
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Services
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Laroche, Michel
Liljander, Veronica
6
Strandvik, Tore
6
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4
Allon, Gad
3
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3
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2
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2
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2
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International journal of consumer studies
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
2
Shopping online for goods vs. services : where do experiential features help more?
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
International journal of consumer studies
39
(
2015
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10011299548
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