Shopping online for goods vs. services : where do experiential features help more?
Year of publication: |
2015
|
---|---|
Authors: | Shobeiri, Saeed ; Mazaheri, Ebrahim ; Laroche, Michel |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 39.2015, 2, p. 172-179
|
Subject: | Experiential values | e-retailer | physical goods | services | site attitudes | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Meinung | Opinion |
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