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~language:"ces"
~language:"eng"
~language:"fra"
~person:"Kotler, Philip"
~subject:"EU policies"
~subject:"EU-Staaten"
~subject:"Estimation"
~subject:"Firm performance"
~subject:"Free trade"
~subject:"Theory"
~subject:"United States"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
~type_genre:"Textbook"
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EU policies
EU-Staaten
Estimation
Firm performance
Free trade
Theory
United States
Marketing
43
Marketingmanagement
32
Marketing management
30
Marketing theory
20
Marketingtheorie
20
Theorie
16
USA
14
Beziehungsmarketing
7
Relationship marketing
7
Social Marketing
5
Social marketing
5
Soziomarketing
5
Betriebswirtschaftslehre
3
Business economics
3
Management
3
Selling
3
Strategisches Management
3
Verkauf
3
Absatzplanung
2
Consumer behaviour
2
Controlling
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Management control
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Czech
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9
Author
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Kotler, Philip
Miller, Roger LeRoy
45
Parkin, Michael
37
Brue, Stanley L.
36
McConnell, Campbell R.
33
O'Sullivan, Arthur
32
Salvatore, Dominick
31
Schiller, Bradley R.
30
Colander, David C.
29
Frank, Robert H.
28
Mankiw, Nicholas Gregory
28
Fair, Ray C.
27
Hubbard, R. Glenn
27
Case, Karl E.
26
Bernanke, Ben
25
Sheffrin, Steven M.
25
Fabozzi, Frank J.
24
Wolff, Guntram B.
24
Jordan, Bradford D.
23
Krugman, Paul R.
23
Mansfield, Edwin
23
O'Brien, Anthony Patrick
23
Hirt, Geoffrey A.
22
Melvin, Michael
21
Gitman, Lawrence J.
19
Slavin, Stephen L.
19
Brigham, Eugene F.
18
Demertzis, Maria
18
Mishkin, Frederic S.
18
Perez, Stephen J.
18
Ross, Stephen A.
18
Westerfield, Randolph
18
Donnelly, James H.
17
Peter, Jerome Paul
17
Varian, Hal R.
17
Dornbusch, Rudiger
16
Fischer, Stanley
16
Griffin, Ricky W.
16
Stiglitz, Joseph E.
16
Bade, Robin
15
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Pearson one series
2
Prentice Hall marketing
1
Prentice-Hall International editions
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
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ECONIS (ZBW)
21
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1
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
2
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
3
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
4
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
5
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2009
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
Saved in:
6
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
-
2009
-
1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
Saved in:
7
Marketing management
Kotler, Philip
-
2009
-
13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
Saved in:
8
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2008
-
12. ed.
Persistent link: https://www.econbiz.de/10013474853
Saved in:
9
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2006
-
12. ed.
Persistent link: https://www.econbiz.de/10013474938
Saved in:
10
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
2006
-
11. ed.
Persistent link: https://www.econbiz.de/10013474975
Saved in:
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