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~language:"ces"
~language:"eng"
~person:"Melewar, T. C."
~source:"econis"
~subject:"Brand image"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
21
Markenführung
21
Markenimage
17
Brand
9
Corporate reputation
9
Firmenimage
9
Markenartikel
9
Reputation
8
Marketing management
7
Marketingmanagement
7
Beziehungsmarketing
6
Relationship marketing
6
Brand loyalty
3
Brand reputation
3
Cognition
3
Corporate image
3
Higher education institution
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Kognition
3
Place marketing
3
Public relations
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Standortmarketing
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Öffentlichkeitsarbeit
3
Advertising
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Advertising effects
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Brand identity
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Celebrity endorsement
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Celebrity-Werbung
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Credibility
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Customer satisfaction
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Article in journal
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Czech
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Melewar, T. C.
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
24
Phau, Ian
23
Han, Heesup
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sreejesh, S.
14
Sarkar, Juhi Gahlot
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Paul, Justin
12
Das, Gopal
11
Hollebeek, Linda D.
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Grohmann, Bianca
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Zúñiga, Miguel Ángel
10
Ahn, Jiseon
9
Augusto, Mário Gomes
9
Balabanis, George
9
Bang Nguyen Viet
9
Casidy, Riza
9
Dens, Nathalie
9
Dwivedi, Abhishek
9
Gil Saura, Irene
9
Hyun, Sunghyup Sean
9
Kaufmann, Hans Rüdiger
9
Khan, Imran
9
Torres, Ivonne M.
9
Vrontis, Demetris
9
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Journal of business research : JBR
3
Corporate reputation review
2
European journal of marketing : EJM
2
Qualitative market research : an international journal
2
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
The marketing review
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ECONIS (ZBW)
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17
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
5
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
6
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
7
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
8
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
9
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
10
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
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