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~language:"dan"
~language:"eng"
~person:"Balmer, John M. T."
~subject:"Markenführung"
~subject:"Zypern"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Markenführung
Zypern
Brand management
30
Corporate culture
28
Unternehmenskultur
28
Brand architecture
26
Markenarchitektur
26
Corporate reputation
24
Firmenimage
24
Marketing management
19
Marketingmanagement
19
Public relations
11
Öffentlichkeitsarbeit
11
Großbritannien
7
United Kingdom
7
Brand image
6
China
6
Cultural heritage
6
Kulturgüter
6
Markenimage
6
Corporate heritage
5
Marketing
5
Stakeholder
5
Corporate Social Responsibility
4
Corporate identity
4
Corporate social responsibility
4
Economics department
4
Schweden
4
Sweden
4
Wirtschaftshochschule
4
corporate heritage
4
corporate marketing
4
Corporate branding
3
Monarchie
3
Monarchy
3
Students
3
Studierende
3
USA
3
United States
3
Beziehungsmarketing
2
Brand
2
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11
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Article
26
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4
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Article in journal
Collection of articles of several authors
Aufsatz in Zeitschrift
27
Sammelwerk
4
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Graue Literatur
2
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2
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2
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Danish
English
Author
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Balmer, John M. T.
Melewar, T. C.
60
Loureiro, Sandra Maria Correia
36
Bang, Nguyen
35
Merrilees, Bill
34
Vrontis, Demetris
34
Phau, Ian
30
Christodoulides, George
25
Ko, Eunju
25
Baumgarth, Carsten
24
Gupta, Suraksha
24
Guzman, Francisco
24
De Chernatony, Leslie
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Diamantopoulos, Adamantios
22
Foroudi, Pantea
22
Khan, Imran
22
Romaniuk, Jenni
22
Japutra, Arnold
21
Pitt, Leyland F.
20
Rahman, Zillur
20
Hollebeek, Linda D.
19
Iglesias, Oriol
19
Kaufmann, Hans Rüdiger
19
King, Ceridwyn
19
Kunkel, Thilo
19
Roper, Stuart
19
Thrassou, Alkis
19
Paul, Justin
18
Abratt, Russell
17
Dens, Nathalie
17
Fetscherin, Marc
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
16
Ekinci, Yuksel
16
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Published in...
All
The journal of brand management : an international journal
13
Corporate communications : an international journal
3
European journal of marketing : EJM
2
Journal of brand management / advanced collections
2
Journal of business research : JBR
2
Journal of general management
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Management decision : MD
1
Routledge interpretive marketing research
1
The journal of product & brand management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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Source
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ECONIS (ZBW)
30
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1
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10
of
30
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date (oldest first)
1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
Advances in Chinese brand management
Balmer, John M. T.
(
ed.
);
Chen, Weifeng
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011573209
Saved in:
4
Advances in corporate branding
Balmer, John M. T.
(
ed.
);
Powell, Shaun M.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011573198
Saved in:
5
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
6
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
7
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
8
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
9
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
10
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
1
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