Advances in Chinese brand management
edited by John M.T. Balmer (Brunei University London, UK) and Weifeng Chen (Brunei University London, UK)
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Balmer, John M. T. (ed.) ; Chen, Weifeng (ed.) |
| Publisher: |
London : Palgrave Macmillan |
| Subject: | Markenführung | Brand management | China | Marke | Markenpolitik | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | x, 354 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 15 Beiträge |
| ISBN: | 1-352-00010-5 ; 978-1-352-00010-8 ; 978-1-352-00011-5 |
| Other identifiers: | 10.1057/9781352000115 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011573209