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~language:"eng"
~language:"rus"
~subject:"Brand"
~type_genre:"Arbeitspapier"
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Marketingmanagement
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44
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1
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Competition between generic and brand name drugs : new evidence from the U.S. pharmaceutical market
Cavaliere, Alberto
;
Moayedizadeh, Ashin
-
2022
Persistent link: https://www.econbiz.de/10014232582
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2
Private label positioning and product line
Caprice, Stéphane
-
2017
Persistent link: https://www.econbiz.de/10012265925
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3
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
-
2017
Persistent link: https://www.econbiz.de/10011734578
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4
Antecedents and consequences of brand equity : a meta-analysis
Pandey, Arpita
;
Sharma, Dheeraj
-
2016
Persistent link: https://www.econbiz.de/10011471634
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5
Online-Handel und digitales Marketing : eine strategische Option für die Markenhersteller zur Verringerung der Verhandlungsmacht des Einzelhandels
Burmann, Christoph
;
Kiefel, Nicola
-
2011
Persistent link: https://www.econbiz.de/10009758284
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6
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
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7
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
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8
Antecedents of industrial brand equity : an empirical study
Riel, Allard C. R. van
;
Pahud de Mortanges, Charles F.
; …
-
2004
Persistent link: https://www.econbiz.de/10002017498
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9
Bedeutung realer Optionen für den Markenwert
Jenner, Thomas
;
Kühn, Richard
-
1999
Persistent link: https://www.econbiz.de/10001390924
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10
Hysteresis in marketing
Simon, Hermann
-
1994
Persistent link: https://www.econbiz.de/10000897924
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