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~language:"deu"
~language:"eng"
~person:"Gierl, Heribert"
~person:"Ivanov, Dmitry"
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
~type_genre:"Thesis"
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Auslandsinvestition
Brand
Indien
Kapitaleinkommen
Konsumentenverhalten
Wirkungsanalyse
Lieferkette
84
Supply chain
84
Consumer behaviour
71
Theorie
55
Theory
55
Risikomanagement
44
Risk management
44
Advertising effects
42
Werbewirkung
42
Deutschland
28
Germany
28
Advertising
23
Werbung
21
ripple effect
20
Coronavirus
19
Lieferantenmanagement
19
Supplier relationship management
19
Brand image
18
Markenimage
18
supply chain resilience
17
Disruption management
15
Störungsmanagement
15
Marketing management
14
Marketingmanagement
14
supply chain dynamics
13
Marktforschung
12
Preismanagement
12
Pricing strategy
12
supply chain risk management
12
Epidemic
11
Epidemie
11
Markenartikel
11
Simulation
11
Supply chain resilience
11
Beziehungsmarketing
10
Brand management
10
COVID-19
10
Experiment
10
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Article
78
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1
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Article in journal
Fallstudie
Handbook
No longer published / No longer aquired
Statistik
Thesis
Aufsatz in Zeitschrift
78
Aufsatz im Buch
6
Book section
6
Bibliografie enthalten
1
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1
Hochschulschrift
1
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Language
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German
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Author
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Gierl, Heribert
Ivanov, Dmitry
Gupta, Rangan
158
Han, Heesup
116
Tiwari, Aviral Kumar
104
Zaremba, Adam
101
Mattila, Anna S.
96
Nunnenkamp, Peter
95
Ghosh, Saibal
90
Khare, Arpita
85
Buckley, Peter J.
82
Narayan, Paresh Kumar
82
Kamaiah, Bandi
81
Paul, Justin
76
Lusk, Jayson L.
75
Phau, Ian
73
Wohar, Mark E.
72
Dwivedi, Yogesh Kumar
71
McMillan, David G.
68
Kumar, Vikas
66
Görg, Holger
64
Nayga, Rodolfo M.
64
Reddy, Y. V.
64
Grewal, Dhruv
62
Jang, Soocheong
62
Loureiro, Sandra Maria Correia
61
Apergēs, Nikolaos
59
Egger, Peter
59
Driffield, Nigel L.
58
Rangarajan, Chakravarthi
58
Herrmann, Andreas
57
Sen, Kunal
57
Septianto, Felix
57
Belk, Russell W.
56
Jain, Pramod Kumar
55
Singh, Tarlok
55
Ko, Eunju
52
Kumar, Satish
52
Sehgal, Sanjay
52
Xuan Vinh Vo
52
Bouri, Elie
51
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Marketing : ZFP ; journal of research and management
17
Jahrbuch der Absatz- und Verbrauchsforschung
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Der Markt : international journal of marketing
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of business research : JBR
3
Marketing : journal of research and management
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Transportation research / E : an international journal
2
Asia Pacific journal of marketing and logistics
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Omega : the international journal of management science
1
Psychology & marketing
1
Schriften zum Marketing
1
The international review of retail, distribution and consumer research
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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All
ECONIS (ZBW)
79
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1
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79
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Adapting supply chain operations in anticipation of and during the COVID-19 pandemic
Rozhkov, Maxim
;
Ivanov, Dmitry
;
Blackhurst, Jennifer
; …
- In:
Omega : the international journal of management science
110
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013208373
Saved in:
5
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
6
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
7
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
8
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
9
Food retail supply chain resilience and the COVID-19 pandemic : a digital twin-based impact analysis and improvement directions
Burgos, Diana
;
Ivanov, Dmitry
- In:
Transportation research / E : an international journal
152
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10012648751
Saved in:
10
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
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