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~language:"deu"
~language:"eng"
~person:"Gierl, Heribert"
~subject:"Auslandsinvestition"
~subject:"Brand"
~subject:"Indien"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Statistik"
~type_genre:"Thesis"
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Auslandsinvestition
Brand
Indien
Kapitaleinkommen
Konsumentenverhalten
Supply chain
Wirkungsanalyse
Consumer behaviour
71
Advertising effects
42
Theorie
42
Theory
42
Werbewirkung
42
Deutschland
28
Germany
28
Advertising
23
Werbung
21
Brand image
18
Markenimage
18
Marketing management
14
Marketingmanagement
14
Marktforschung
12
Markenartikel
11
Beziehungsmarketing
10
Brand management
10
Experiment
10
Markenführung
10
Market research
10
Preismanagement
10
Pricing strategy
10
Relationship marketing
10
Marketing theory
9
Marketingtheorie
9
Psychology of advertising
8
Werbepsychologie
8
Consumer goods marketing
7
Emotion
7
Konsumgütermarketing
7
Product quality
7
Produktqualität
7
Präferenztheorie
7
Theory of preferences
7
Advertising planning
6
Decision theory
6
Entscheidungstheorie
6
Estimation
6
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11
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Article
74
Book / Working Paper
1
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Article in journal
Fallstudie
Handbook
No longer published / No longer aquired
Statistik
Thesis
Aufsatz in Zeitschrift
74
Aufsatz im Buch
6
Book section
6
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
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Language
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German
English
Author
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Gierl, Heribert
Gupta, Rangan
158
Choi, Tsan-Ming
130
Cheng, T. C. E.
123
Han, Heesup
116
Tiwari, Aviral Kumar
104
Zaremba, Adam
101
Gunasekaran, Angappa
97
Govindan, Kannan
96
Mattila, Anna S.
96
Sarkis, Joseph
96
Nunnenkamp, Peter
95
Kumar, Vikas
92
Dwivedi, Yogesh Kumar
91
Ghosh, Saibal
90
Khare, Arpita
85
Ivanov, Dmitry
84
Buckley, Peter J.
83
Narayan, Paresh Kumar
82
Kamaiah, Bandi
81
Shankar, Ravi
79
Lusk, Jayson L.
78
Paul, Justin
78
Phau, Ian
73
Wohar, Mark E.
72
Chen, Jing
70
McMillan, David G.
68
Görg, Holger
66
Nayga, Rodolfo M.
65
Grewal, Dhruv
64
Reddy, Y. V.
64
Wagner, Stephan M.
64
Jang, Soocheong
63
Seuring, Stefan
63
Loureiro, Sandra Maria Correia
61
Egger, Peter
60
Kumar, Anil
60
Apergēs, Nikolaos
59
Driffield, Nigel L.
58
Rangarajan, Chakravarthi
58
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Marketing : ZFP ; journal of research and management
17
Jahrbuch der Absatz- und Verbrauchsforschung
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Der Markt : international journal of marketing
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of business research : JBR
3
Marketing : journal of research and management
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Schriften zum Marketing
1
The international review of retail, distribution and consumer research
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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Source
All
ECONIS (ZBW)
75
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1
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75
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
5
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
6
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
7
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
8
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
9
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
10
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
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