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~language:"deu"
~language:"eng"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
10,194
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5,365
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Journal of marketing research : JMR
5
European journal of operational research : EJOR
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
International journal of industrial organization
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Jahrbuch der Absatz- und Verbrauchsforschung
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Applied economics
2
Canadian journal of agricultural economics : CJAE
2
European economic review : EER
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sport management and marketing : IJSMM
2
Journal of agricultural & food industrial organization
2
Journal of business economics : JBE
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international marketing
2
Journal of management analytics
2
Journal of retailing
2
Journal of retailing and consumer services
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Marketing theory
2
Progress in economics research
2
The IUP journal of brand management : IJBRM
2
The marketing review
2
American journal of agricultural economics
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Amfiteatru economic : an economic and business research periodical
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Annals of operations research
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Asia Pacific journal of marketing and logistics
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Business horizons
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ECONIS (ZBW)
138
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1
Brand capital and debt choice
Alam, Nurul
;
Boubaker, Sabri
;
Chen, Xiaomeng
;
Hasan, …
- In:
International review of financial analysis
93
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014543538
Saved in:
2
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
3
Vertical line extension : a systematic review of research on upward and downward line extension
Schmitz, Anna-Karina
;
Brexendorf, Tim Oliver
; …
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 828-848
Persistent link: https://www.econbiz.de/10014315450
Saved in:
4
Luxury brand licensing : competition and reference group effects
Arifoğlu, Kenan
;
Tang, Christopher S.
- In:
Production and operations management : the flagship …
32
(
2023
)
10
,
pp. 3227-3245
Persistent link: https://www.econbiz.de/10014430725
Saved in:
5
Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
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6
Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers
Cavaliere, Alberto
;
Crea, G.
- In:
Journal of economics
135
(
2022
)
3
,
pp. 223-253
Persistent link: https://www.econbiz.de/10013172826
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7
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
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8
Is it rational for a large-retailer to sell an own-brand product similar to the branded product of a large manufacturer? : a vertical product differentiation model
Valdés de la Fuente, Iván
;
Escobar Elexpuru, Gonzalo
- In:
Desarrollo y sociedad
90
(
2022
),
pp. 77-109
Persistent link: https://www.econbiz.de/10013502394
Saved in:
9
The science of creating brand associations : a continuous trinity model linking brand associations to learning processes
Du Plessis, Christilene
;
D'Hooge, Serena C.
;
Sweldens, …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10014634417
Saved in:
10
Proposal of a method to identify recall ability and brand associations
Ueda, Masao
- In:
International journal of market research
63
(
2021
)
3
,
pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
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