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~language:"deu"
~language:"srp"
~person:"Bauer, Hans H."
~source:"econis"
~subject:"Marktforschung"
~type_genre:"Aufsatzsammlung"
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Marktforschung
Consumer behaviour
5
Deutschland
5
Germany
5
Konsumentenverhalten
5
Marketing management
3
Marketingmanagement
3
Advertising effects
2
Beziehungsmarketing
2
Brand image
2
Brand management
2
Erlebnismarketing
2
Event marketing
2
Event-Marketing
2
Kommunikationsstrategie
2
Markenführung
2
Markenimage
2
Markenpolitik
2
Online retailing
2
Online-Handel
2
Relationship marketing
2
Theorie
2
Theory
2
Werbewirkung
2
Branche
1
Brand community
1
Confidence
1
Distribution channel
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E-commerce
1
Economic sector
1
Electronic Commerce
1
Erfolgsfaktor
1
Handelsmarke
1
Internet
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Internet marketing
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Kundenbindung
1
Kundenmanagement
1
Lieferantenmanagement
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Market research
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Marketing
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Aufsatzsammlung
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Arbeitspapier
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Bibliografie enthalten
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Graue Literatur
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German
Serbian
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Bauer, Hans H.
Pepels, Werner
2
Aretz, Wera
1
Baumann, Axel
1
Bruns, Jürgen
1
Gröppel-Klein, Andrea
1
Heidel, Bernhard
1
Kroeber-Riel, Werner
1
Kuhn, Marc
1
Schaller, Christian
1
Weinberg, Peter
1
Wiedmann, Klaus-Peter
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ECONIS (ZBW)
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Konsumentenverhalten im Internet
Bauer, Hans H.
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2004
Persistent link: https://www.econbiz.de/10001851192
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