Konsumentenverhalten im Internet
hrsg. von Hans H. Bauer ..
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Bauer, Hans H. (ed.) |
| Publisher: |
München : Vahlen |
| Subject: | Konsumentenverhalten | Consumer behaviour | Internet | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Mobile Marketing | Mobile marketing | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Branche | Economic sector | Theorie | Theory | Deutschland | Germany | Verbraucherverhalten |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | VIII, 500 S. Tab., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturangaben Gb. : ca. EUR 64.00, CHF 103.00 |
| ISBN: | 3-8006-3034-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001851192