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~language:"deu"
~person:"Albers, Sönke"
~person:"Hofmaier, Richard"
~subject:"Auktion"
~subject:"Innovation"
~type:"article"
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Hofmaier, Richard
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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ECONIS (ZBW)
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1
Business-to-Business-Marktplätze
Albers, Sönke
;
Ratschow, Olaf
- In:
eCRM - Electronic Customer Relationship Management : …
,
(pp. 229-255)
.
2001
Persistent link: https://www.econbiz.de/10001575450
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2
Vermarktung von Industriegütern im Zeitalter elektronischer Medien
Albers, Sönke
;
Ratschow, Olaf
-
2001
Persistent link: https://www.econbiz.de/10001580498
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3
I+T-Marketing als Schnittstellenmanagement und zielgerichtetes "Simultaneous Product Development"
Hofmaier, Richard
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 287-303)
.
1993
Persistent link: https://www.econbiz.de/10003390345
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