I+T-Marketing als Schnittstellenmanagement und zielgerichtetes "Simultaneous Product Development"
Richard Hofmaier
| Year of publication: |
1993
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|---|---|
| Authors: | Hofmaier, Richard |
| Published in: |
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen. - Landsberg/Lech : Verl. Moderne Industrie, ISBN 3-478-22652-X. - 1993, p. 287-303
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| Subject: | Hochtechnologie | High technology | B-to-B-Marketing | Business-to-business marketing | Innovation | Innovationsmanagement | Innovation management | Europa | Europe | Japan |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003390345