//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~person:"Dahlhoff, Hans-Dieter"
~subject:"Direktmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Direktmarketing
Advertising effects
2
Deutschland
2
Direct marketing
2
Germany
2
Werbewirkung
2
E-Mail
1
E-mail
1
Market research
1
Marktforschung
1
Panel
1
Panel study
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
German
Author
All
Dahlhoff, Hans-Dieter
Ceyp, Michael
4
Bischopinck, Yvonne von
2
Ceyp, Michael H.
2
Lasogga, Frank
2
Rametsteiner, Harald
2
Saarbeck, Sebastian
2
Ahrens, Michael
1
Baisch, Monika
1
Bamberg, Sebastian
1
Barth, Wolfgang
1
Bauer, Hans H.
1
Biruhs, Thomas
1
Bischopnick, Yvonne
1
Bomsdorf, Eckart
1
Brethauer, Sarah
1
Elsner, Ralf
1
Fessel, Klaus
1
Hary, Ingo
1
Heipp, Gunnar
1
Heller, Jochen
1
Holland, Heinrich
1
Kaletsch, Uwe
1
Klem, Cornelia
1
Klem, Sibylle
1
Knickel, Angela
1
Korzen, Eva Janina
1
Kreutzer, Ralf T.
1
Lehmann, Heiko
1
Lippert, Ingo
1
Lis, Beata Krystyna
1
Mann, Andreas
1
Meffert, Heribert
1
Menzel, Stefan
1
Nallinger, Sabine
1
Neumann, Marcus M.
1
Petersen, Anita
1
Reichardt, Tina
1
Sarakinos, Miltiadis
1
Schirmer, Nicolai
1
more ...
less ...
Published in...
All
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Dialog Marketing Competence Center
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Kommunikationswirkungen von Direct Mail in Klassik-Dimensionen
Dahlhoff, Hans-Dieter
;
Szabo, Stefanie
;
Brethauer, Sarah
-
2011
Persistent link: https://www.econbiz.de/10010192193
Saved in:
2
Direct Mail-Panels als Instrument der Evaluation von Kommunikationsmaßnahmen
Dahlhoff, Hans-Dieter
;
Korzen, Eva Janina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 33-41
Persistent link: https://www.econbiz.de/10003910976
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->