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~language:"deu"
~person:"Hofmaier, Richard"
~subject:"Innovation"
~subject:"Theory"
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Harvard-Business-Manager : das Wissen der Besten
1
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
1
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ECONIS (ZBW)
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Investitionsgüter zeitgemäß vermarkten
Hofmaier, Richard
- In:
Harvard-Business-Manager : das Wissen der Besten
18
(
1996
)
3
,
pp. 106-110
Persistent link: https://www.econbiz.de/10001200453
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2
I+T-Marketing als Schnittstellenmanagement und zielgerichtetes "Simultaneous Product Development"
Hofmaier, Richard
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 287-303)
.
1993
Persistent link: https://www.econbiz.de/10003390345
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