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~language:"deu"
~person:"Huber, Frank"
~person:"Wiedmann, Klaus-Peter"
~subject:"Produktbewertung"
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Produktbewertung
Social Web
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Huber, Frank
Wiedmann, Klaus-Peter
Reichelt, Jonas
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Roelen-Blasberg, Tobias
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Friedlandt, Jens
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Klarmann, Martin
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Reihe: Marketing : MAR
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ECONIS (ZBW)
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Produktbewertungen im Internet : eine empirische Studie zum Einfluss von Onlinerezensionen auf die Markenwahrnehmung und das Konsumentenverhalten
Wiedmann, Klaus-Peter
;
Behrens, Stefan
;
Materna, Jennifer
-
2011
Persistent link: https://www.econbiz.de/10009125226
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2
Akzeptanz von Bewertungsportalen als Basis von Electronic Word-of-Mouth : eine empirische Studie zur interpersonellen Kommunikation im Web 2.0
Huber, Frank
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009582771
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