Extent: | XIII, 107 S. graph. Darst. 21 cm |
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Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. Bd. 54 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverz. S. 95 - 107 |
ISBN: | 978-3-8441-0097-6 |
Classification: | Marketing ; Neue elektronische Medien |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009582771